Popular Culture: Advertisements
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Whether a woman wants to be pregnant or not, she can now find out whether she is with startling accuracy, ease, and speed unimaginable to previous generations. Though her mother may not even have taken a pregnancy test, today, a woman can find out if she is pregnant four days before a missed period. A private little revolution, indeed.
Below are some early pregnancy test advertisements.
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(Though in early 1978 e.p.t had used words like “at last” and “finally” to introduce its new test, by the end of the year, this test had competition. In 1979 the advertisements started claiming that the test had been “introduced in May, 1976.” This was most likely a reference to when the test was approved by the FDA and tested by women as part of that approval process.)
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